Nykaa
Nykaa Brand Specialists

Sell on Nykaa
India's Leading Beauty & Wellness Marketplace

Nykaa is India's most trusted beauty, skincare and wellness destination with 25M+ registered users who actively research before purchasing. We manage your brand onboarding, product listings, Nykaa Ads and beauty-specific content to grow your sales.

Brand OnboardingBeauty ListingsNykaa AdsIngredient ContentBrand StoreNykaa Fashion
🇮🇳 Nykaa at a glance
25M+
Registered users
High-intent beauty shoppers
4,000+
Brands on platform
Curated brand marketplace
High AOV
Beauty buyers spend more
Research-driven purchases
Nykaa Ads
Sponsored placement
We manage your campaigns
Free Nykaa Account Audit
We review your listings, ads and account health - and show you exactly where you're losing revenue.

Everything we do on Nykaa

Full-service Nykaa management

From account setup to scaling - every service you need to grow on Nykaa, handled by specialists.

🏪
Brand Onboarding & Registration
Nykaa is a curated marketplace - getting approved requires a strong brand story and quality products. We prepare your complete seller application and manage the onboarding process.
  • Seller application preparation
  • Brand credentials & documentation
  • Category approvals (Beauty, Wellness, Personal Care)
  • Nykaa seller panel orientation
  • Compliance & authenticity verification
  • Initial SKU approvals
Beauty Product Listings
Nykaa shoppers read ingredient lists, check shades and compare formulations before buying. We write science-backed, engaging product content that converts research into purchases.
  • Product title & shade naming
  • Ingredient list formatting
  • Benefit-led product descriptions
  • Skin/hair type targeting copy
  • How-to-use instructions
  • Image optimisation per Nykaa spec
📣
Nykaa Ads Management
Nykaa's advertising platform puts your products in front of beauty shoppers at the point of intent. We manage sponsored placements, banner ads and Nykaa sale event promotions.
  • Sponsored product ads
  • Category banner placements
  • Search keyword targeting
  • Bid optimisation & management
  • ROAS tracking in INR
  • Festive & sale event ad scaling
📝
Ingredient & Benefit Copywriting
Nykaa's audience is ingredient-savvy. Vague copy doesn't convert - specific ingredient benefits, certifications and clinical claims do. We write content that builds trust and drives sales.
  • INCI ingredient list writing
  • Active ingredient benefit explanations
  • Dermatologist/clinical claim formatting
  • Certifications (vegan, cruelty-free, organic) display
  • Skin concern targeting
  • FAQ content per product
🛍
Nykaa Brand Store
A Nykaa brand store is your dedicated shopfront - showcasing your full range, brand story and hero products. We design and maintain yours for maximum conversion.
  • Brand store design & setup
  • Homepage banner creation
  • Category collection pages
  • Hero product featuring
  • Seasonal store updates
  • New launch promotion integration
👗
Nykaa Fashion
Nykaa Fashion is a separate fashion-forward vertical with its own catalogue requirements. We manage listings, images and promotions across both Nykaa Beauty and Nykaa Fashion.
  • Nykaa Fashion catalogue setup
  • Fashion image spec compliance
  • Style & occasion tagging
  • Size chart creation
  • Cross-sell between beauty & fashion
  • Nykaa Fashion sale event prep

Ready to grow on Nykaa?

Get a free account audit - we'll identify your top 3 revenue opportunities in 30 minutes.

Book free audit →

Our Process

How we go from zero to scaling

A proven 4-step approach we use for every new Nykaa engagement.

Step 01
Brand Application
Prepare seller documentation, brand story and product samples for Nykaa curated onboarding approval.
Step 02
Catalogue Build
Create detailed listings with ingredient copy, benefit statements, shade names and compliant imagery.
Step 03
Ads & Visibility
Launch Nykaa Ads targeting skin concerns, ingredients and competitors to capture high-intent searches.
Step 04
Scale & Review
Monthly content reviews, ad optimisation and new launch management to grow your Nykaa revenue.
500+
Brands managed
£2M+
GMV managed
98%
Client retention
15+
Marketplaces

Client results

What our clients say

Real results from brands we manage on Nykaa and beyond.

★★★★★

EcomLinx transformed our Nykaa account. Revenue grew 3× in 5 months - the listing SEO and ad management is genuinely best-in-class.

R
Rahul Sharma
Founder, HomeStyle India
Nykaa
★★★★★

The team handles everything - listings, ads, account health. I check the dashboard once a week and the numbers keep going up. Exactly what we needed.

P
Priya Nair
Head of Ecommerce, CleanBrand
Nykaa
★★★★★

We were struggling with suppressed listings and a falling conversion rate. EcomLinx fixed both in week one. Our monthly revenue is now 4× what it was.

J
James Wilson
Managing Director, TechParts UK
Nykaa

Nykaa Management Pricing

Transparent monthly pricing

No hidden fees, no long lock-in. Pick the tier that fits your current scale.

Starter
For new sellers getting established
₹8,999
per month
  • Account health monitoring
  • Up to 50 product listings
  • Basic listing SEO
  • Monthly performance report
  • Email support
Get started
Most Popular
Growth
For sellers ready to scale
₹18,999
per month
  • Everything in Starter
  • Up to 200 product listings
  • Advanced listing SEO & A+ Content
  • Ad campaign management (PPC)
  • Weekly performance calls
  • Dedicated account manager
Get started
Enterprise
For high-volume brands
Custom
tailored to your needs
  • Unlimited listings
  • Full PPC & ad budget management
  • Brand registry & reinstatement support
  • Priority support 7 days/week
  • Custom integrations & reporting
Talk to us

FAQ

Common questions about
our Nykaa services

Nykaa Beauty Specialists

Launch and scale your brand on Nykaa.

Nykaa seller onboarding, beauty-specific listing optimisation and Nykaa ads - our team knows what it takes to win in Indian beauty commerce.

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