Store Development
Your store live in 14 days
We build conversion-focused Shopify stores from scratch - theme setup, product catalogue, payment gateways, and essential apps configured and tested before launch.
01
Discovery & Architecture
Catalogue structure planning, navigation design, collection taxonomy, and user flow mapping. We define the sitemap and conversion funnel before writing a single line of code.
02
Theme Setup & Configuration
Theme selection (paid or free), full Shopify Admin configuration, payment providers (Stripe, Razorpay, PayPal), shipping zones, tax settings, and legal pages.
03
Product Import & Merchandising
Bulk product upload via CSV or API, variant configuration, metafields setup, collection rules, featured products, and cross-sell/upsell relationships.
04
Launch QA & Go-Live
Full pre-launch checklist - mobile responsiveness, checkout flow test, payment test transactions, page speed audit, broken link scan, and DNS/domain configuration.
Shopify Admin - yourbrand.myshopify.com
Launch checklist
Domain connected
Payment gateway live
Shipping zones configured
Products imported (247 SKUs)
Mobile QA passed
Google Analytics 4 connected
Theme & Design
A store that looks as good as it converts
Custom theme development and deep theme customisation that makes your brand stand out - from homepage hero sections to product pages optimised for mobile-first shopping.
01
Custom Theme Development
Bespoke Shopify themes built on Dawn or Prestige base, customised with Liquid, HTML/CSS/JS to match your brand guidelines exactly. Includes section schema for easy merchant editing via Shopify's visual editor.
02
Conversion-First Product Pages
Product page layout optimised for add-to-cart rate - trust badges, sticky ATC button, image gallery with zoom, variant swatches, review widgets, and urgency signals (low stock, countdown timers).
03
Homepage & Collection Design
Hero sections with video/image support, featured collection grids, brand story sections, social proof strips, and announcement bars. Seasonal banner updates included in support plans.
04
Page Speed Optimisation
Lazy loading, image compression (WebP conversion), unused app script removal, critical CSS inlining, and third-party script deferral. Target: 90+ Google PageSpeed score on mobile.
PageSpeed Insights - Mobile
94
Score
Performance: Good
Mobile optimised - top 10% of Shopify stores
First Contentful Paint1.1s
Largest Contentful Paint1.8s
Total Blocking Time80ms
Cumulative Layout Shift0.04
Apps & Integrations
The right app stack, installed right
We select, install, and configure only the apps your business actually needs - avoiding app bloat that kills page speed. Every integration is tested and documented before handover.
01
App Audit & Recommendation
Review your current app stack for redundancy, conflicts, and speed impact. We recommend best-in-class apps for your specific business model - DTC, subscription, B2B, or marketplace-hybrid.
02
ERP & Inventory Sync
Two-way sync between Shopify and your ERP (SAP, NetSuite, Tally, Zoho Inventory, or custom). Real-time stock updates, order routing, and fulfilment status pushed back to Shopify.
03
Email & SMS Automation
Klaviyo or Omnisend setup - abandoned cart flows, welcome series, post-purchase sequences, win-back campaigns, and browse abandonment. Average 15-25% revenue attribution from email.
04
Subscriptions & Loyalty
Recharge or Skio for subscriptions (consumables, replenishment). LoyaltyLion or Smile.io for points and referral programmes. Full setup, testing, and documentation.
Our recommended app stack
Klaviyo
Email & SMS
Judge.me
Reviews
Recharge
Subscriptions
LoyaltyLion
Loyalty
Searchie
Search
Loop Returns
Returns
Gorgias
Helpdesk
ShipStation
Shipping
Triple Whale
Analytics
SEO & Conversion Rate Optimisation
More traffic. More buyers.
Shopify SEO done properly - technical foundations, collection and product page optimisation, and structured data - combined with data-driven CRO to turn more visitors into paying customers.
01
Technical SEO Audit
Crawl your store for indexation issues, duplicate content (Shopify's canonical tag traps), slow pages, broken links, missing meta data, and structured data errors. Fix priority issues immediately.
02
Collection & Product Page SEO
Keyword research using Ahrefs/Semrush, optimised title tags, meta descriptions, H1 structure, internal linking, and product schema markup. Collection pages drive the majority of organic revenue.
03
Conversion Rate Audit
GA4 funnel analysis, Hotjar session recording review, and heatmap analysis to identify drop-off points. We prioritise fixes by revenue impact - not just cosmetic changes.
04
Checkout Optimisation
Reduce checkout abandonment with trust badges, saved payment methods, address autocomplete, one-page checkout configuration (Shopify Plus), and post-purchase upsell flows.
Conversion funnel - last 30 days
Sessions48,210
Product views31,640
Add to cart7,820
Reached checkout3,490
Orders placed1,830
Conversion rate3.8%
Platform Migration
Move to Shopify without losing a thing
Full data migration from WooCommerce, Magento, BigCommerce, Wix, or any custom platform - products, customers, orders, reviews, and SEO rankings all preserved.
01
Pre-Migration Audit
Full export and analysis of your existing platform data - product count, variant complexity, customer data, order history volume, existing SEO rankings, and custom functionality that needs rebuilding.
02
Data Migration
Products, variants, metafields, customer accounts (with hashed passwords where exportable), order history (last 2 years), and reviews migrated via automated tools plus manual QA on all records.
03
SEO 301 Redirect Mapping
Every old URL mapped to its new Shopify equivalent with 301 redirects. Critical for preserving Google rankings. We handle the redirect file and submit updated sitemaps to Search Console post-launch.
04
Parallel Testing & Cutover
Run old and new stores in parallel for 7 days. Full QA on new store before DNS cutover. Zero-downtime migration process with rollback plan documented.
Migration progress tracker
✓
Audit & scope confirmed
WooCommerce - 1,240 products, 8,400 customers
✓
Shopify store configured
Theme, payment, shipping zones live
✓
Data migration complete
1,240 products - 8,391 customers migrated
4
301 redirect file built
1,847 URLs mapped and tested
5
DNS cutover
Scheduled for Friday 14:00 UTC
Support & Growth
Your Shopify team, on demand
Ongoing store management, feature development, and growth support - so your store keeps improving after launch without needing an in-house developer.
Monthly Updates & Maintenance
Theme updates, app updates, Shopify platform changes, security patches, and regular performance monitoring. We keep your store running at peak performance.
New Feature Development
Custom Liquid sections, new page templates, Shopify Functions customisation, B2B price lists, and multi-currency configuration. Scoped and delivered monthly.
Analytics & Reporting
Monthly GA4 performance report covering traffic, conversion funnel, top products, acquisition channels, and revenue vs. prior period. Includes 3 recommended actions.
A/B Testing
Product page headline tests, CTA button variants, checkout flow experiments, and pricing display tests using Google Optimize or Shopify native A/B tools where volume allows.
Paid Ads Support
Google Shopping feed management, Meta product catalogue sync, pixel verification, UTM tracking setup, and landing page optimisation for paid traffic campaigns.
Priority Slack Support
Direct access to your dedicated Shopify developer and account manager via Slack. 4-hour response during business hours. Critical bug fixes within same business day.
150+
Shopify stores built
£4.2M+
Combined client GMV
3.8%
Avg conversion rate
14 days
Average launch time
Pricing
Transparent Shopify service plans
Project work priced upfront. Support plans monthly rolling with 30 days notice.
Most Popular
Launch
New store build
₹45,000 /mo
one-time project
Theme setup & configuration
Up to 250 products imported
Payment & shipping setup
5 core apps installed
Basic SEO foundations
Launch QA & go-live support
30 days post-launch support
Most Popular
Growth
Most popular - build + support
₹18,000 /mo
per month
Everything in Launch, plus:
Monthly feature development (8 hrs)
SEO content & optimisation
CRO audit & implementation
Monthly analytics report
App management & updates
Priority Slack support
Most Popular
Scale
High-volume & Shopify Plus
Custom
based on scope
Custom theme development
Shopify Plus configuration
Checkout customisation (Functions)
B2B wholesale portal
ERP / warehouse integration
Dedicated developer
24/7 Slack channel
Client Results
Brands that launched and scaled with us
★★★★★
"EcomLinx built our Shopify store in 11 days - faster than any agency we had spoken to, and the quality was exceptional. The conversion rate optimisation they did post-launch took us from 1.2% to 4.1% in 6 weeks. Our monthly revenue went from £0 to £65K within 4 months of launch."
PN
Priya Nair
Founder, Botanica Skincare
Shopify - UK
★★★★★
"We migrated from WooCommerce with 3,200 products and 12,000 customers - zero data loss, all SEO rankings maintained, and the new Shopify store loads in under 2 seconds. The migration was completely seamless. We actually saw a 23% increase in organic traffic in the month after launch."
AK
Arjun Kapoor
CEO, HouseOfTech India
WooCommerce - Shopify Migration
★★★★★
"The Klaviyo flows EcomLinx set up now generate 28% of our monthly revenue on autopilot. The abandoned cart flow alone recovers £18K per month. Their ongoing Growth plan means we always have a developer available - no more waiting weeks for a Shopify developer on Upwork."
EF
Emma Foster
Marketing Director, PetCo Premium
Shopify Plus - UK
FAQ
Common questions
How long does it take to build a new Shopify store?
Do you build on Shopify or Shopify Plus?
Can you migrate our existing store from WooCommerce, Magento, or BigCommerce?
What Shopify apps do you recommend and install?
How do you improve conversion rate on an existing Shopify store?
Do you offer ongoing support after the store is built?
Shopify Development Partner
Build a Shopify store that turns browsers into buyers.
Custom theme development, CRO optimisation and app integrations - our Shopify team builds stores engineered for conversion. Free store audit or project scoping call included.